Modeling consumer's perception of orange juice

Xiaoming Gao and Jonq-Ying Lee

No 52724, Research papers from Florida Department of Citrus

Abstract: A multiple indicator and multiple cause model with dichotomous indicators was used to study consumer's perception toward orange juice. Results indicate that recalls of orange juice advertising messages by the respondent had a positive impact on his/her perception toward orange juice. Results also suggest that selected socioeconomic variables were important determinants of consumer perception.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Pages: 16
Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:ags:fdcrrp:52724

DOI: 10.22004/ag.econ.52724

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