Measuring exposure to advertising: a look at gross rating points: revisited

Jonq-Ying Lee and Mark G. Brown

No 52745, Research papers from Florida Department of Citrus

Keywords: Agribusiness; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 18
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:ags:fdcrrp:52745

DOI: 10.22004/ag.econ.52745

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