PRIVATE LABEL MOVES TO THE NEXT LEVEL IN CANADA

Kevin Grier

No 18133, Special Reports from George Morris Center

Abstract: The purpose of this paper is to examine the current and future role of private label grocery products in Canada. It is expected that by better understanding the future role of private label, Canadian grocers and food manufacturers can more advantageously position their firms and product lines for profitable growth.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 5
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ags:gmcesr:18133

DOI: 10.22004/ag.econ.18133

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