Assessing Consumer Preferences and Attitudes toward Imported Pork in Urban China

David Ortega, H. Holly Wang and Laping Wu

No 49993, 2009 Conference, August 16-22, 2009, Beijing, China from International Association of Agricultural Economists

Abstract: China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for imported pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; International Development; Marketing (search for similar items in EconPapers)
Pages: 21
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae09:49993

DOI: 10.22004/ag.econ.49993

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