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ESTIMATING MARKET POWER BY RETAILERS IN THE ITALIAN PARMIGIANO REGGIANO AND GRANA PADANO CHEESE MARKET

Paolo Sckokai (), Claudio Soregaroli () and Daniele Moro

No 51425, 2009 Conference, August 16-22, 2009, Beijing, China from International Association of Agricultural Economists

Abstract: In this paper, we evaluate the role of market power by retailers within the supply chain of Parmigiano Reggiano and Grana Padano, the two most famous Italian quality cheeses. Market power is analysed in the context of an imperfect competition model of the supply chain, in which retailers are allowed to exercise market power both downstream and upstream. We jointly estimate market power parameters together with supply and demand elasticities, by means of a structural system of demand, supply and price transmission equations, estimated using the Generalised Method of Moments. We find clear evidences of downstream market power by retailers (toward final consumers), and no evidences of upstream market power (toward processors/ripeners). These results may be justified by the structure of the supply chain and by the peculiar characteristics of the two cheeses.

Keywords: Agricultural and Food Policy; Industrial Organization (search for similar items in EconPapers)
Pages: 17
Date: 2009-06
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae09:51425

DOI: 10.22004/ag.econ.51425

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