Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana

Victor Owusu

No 123394, 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil from International Association of Agricultural Economists

Abstract: This paper examines the willingness of consumers to pay a premium for organic food product with a contingent valuation data from urban Kumasi of Ghana. Consumer’s willingness to pay a premium is estimated with a bivariate Tobit model. The empirical findings indicate that apart from socioeconomic characteristics and consumer perceptions, product attributes tend to influence consumer preferences for organic water melon and lettuce. The estimated mean WTP premium for 1 kilogram of water melon is GH¢0.5554 (US$ 0.4575) and that of organic lettuce is GH¢1.2579 (US$1.0361).

Keywords: Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 13
Date: 2012
New Economics Papers: this item is included in nep-afr, nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae12:123394

DOI: 10.22004/ag.econ.123394

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