ANALYSING CONSUMERS’ BEHAVIOUR TOWARDS GENETICALLY MODIFIED FOOD BY A VARIANCE-BASED STRUCTURAL EQUATION MODELLING METHOD

Melania Salazar-Ordóñez () and Macario Rodríguez-Entrena

No 126107, 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil from International Association of Agricultural Economists

Abstract: Applying gene technology in agricultural production, which results on the so-called genetically modified (GM) foods, is one of the most controversial scientific, political and social debates. In the EU, the underdevelopment of biotech crops is attributed to the social distrust in transgenic food. The potential consumers’ reactions towards Genetically Modified (GM) food influence the commercial feasibility and determine the economic agent decisions. This paper studies the underlying factors involved in determining consumers’ choice behaviour towards GM foods, examining the potential role of people literacy what is an issue barely studied by literature. The research is performed in Southern Spain using variance-Structural Equation Modelling, Partial Least Squares (PLS) technique. The results indicate that perceived risks and benefits from GM food act as antecedent of consumers’ purchase decisions and some differences are found in the patterns of behavioural intentions between scientific-technical literacy and social-humanistic literacy group.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 2
Date: 2012
New Economics Papers: this item is included in nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae12:126107

DOI: 10.22004/ag.econ.126107

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