Analysis of Australian Consumer Preference for pST-Pork Products

Catherine Halbrendt, John Pesek, Parsons April and Robert Lindner

No 198194, 1997 Occasional Paper Series No. 7 from International Association of Agricultural Economists

Abstract: Conjoint measurement was used to determine consumer preference for pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, fat reduction, price and technology, which allowed for estimable interactions between attributes. Interview surveys were used to collect conjoint data in several shopping centres in three cities. Respondents generally preferred leaner pST-produced pork, but only at fat reduction levels greater than currently attainable with conventional technology.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 10
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaaeo7:198194

DOI: 10.22004/ag.econ.198194

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