Multiproduct Food Retail Sales: A Case Study for Germany

Kristin Hansen and Jens-Peter Loy

No 6568, 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria from International European Forum on System Dynamics and Innovation in Food Networks

Abstract: Temporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended to capture the multiproduct nature of retail business. In this paper German retail food scanner data over two years are used to estimate a three step procedure to explain breadth and depth of sales, and their impact on category revenues.

Keywords: Agribusiness; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 11
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iefi07:6568

DOI: 10.22004/ag.econ.6568

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