PR - Assessing Market Orientation And Firm Performance Across Value Disciplines In The Illinois Beef Sector (p453-466)

Eric Micheels and Hamish R. Gow

No 345585, 18th Congress, Methven, New Zealand, 2011 from International Farm Management Association

Abstract: Previous research studies have suggested market oriented firms achieve superior performance relative to their peers (Narver and Slater, 1990). Observed performance differences may be attributable to the firm’s ability to clearly define how they provide value to the market (Narver, Slater and Tietje, 1998). Recently, Micheels and Gow (2009) found that highly market oriented and innovative firms are able to more clearly define their value discipline. However, the impact of value discipline clarity on firm performance has not yet been examined. Using a sample of 343 Illinois beef producers, we find that market orientation levels are lowest for operationally excellent producers and highest for customer intimacy producers. Further, we find firm performance to be lowest for firms with an operational excellence value discipline.

Keywords: Industrial; Organization (search for similar items in EconPapers)
Pages: 14
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifma11:345585

DOI: 10.22004/ag.econ.345585

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