The Strategic Planning Process of Agricultural Marketers: A Case Study Approach

Ronald H. Cuthbert and Thomas R.R. Johnston

No 346426, 11th Congress, University of Calgary, Canada, July 14-19, 1997 from International Farm Management Association

Keywords: Marketing (search for similar items in EconPapers)
Pages: 16
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifma97:346426

DOI: 10.22004/ag.econ.346426

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