Adjustments in Agricultural Marketing

Charles E. French

No 240691, Miscellaneous Staff Contribution from Purdue University, Department of Agricultural Economics

Abstract: No conscious attempt will be made in these remarks to relate adjustments .in marketing to adjustments in farm productiono I am not an agricultural fundameptalist but I am an agricultural realist. As such, I recognize that some farm prdplems find their source in the marketing area but my focus is not there today. > Marketing adjustments lie against a backdrop of declining food industries~ in terms of numbers. Often these adjustments hit the small tOW"n industrial and S social complex the hardesto These adjustments increasingly result in more of ithe agribusiness complex. The closeness of interrelationships between production and marketing will grow. · Against this setting let us talk, and dramatize a bit, four basic adjust~ents bearing on you and your businesses. If the drama looms large, remember that t~~ very continuity of evolutionary changes in marketing is most disarming.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 5
Date: 1961-02-21
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Persistent link: https://EconPapers.repec.org/RePEc:ags:inpusc:240691

DOI: 10.22004/ag.econ.240691

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