AGRICULTURAL MARKETING IN RURAL DEVELOPMENT: A GUIDE FOR THE MARKETING PRACTITIONER INVOLVED IN RURAL DEVELOPMENT

Rudy Ooijen

No 11148, Graduate Research Master's Degree Plan B Papers from Michigan State University, Department of Agricultural, Food, and Resource Economics

Abstract: The main objective of this paper is to develop a general framework for rural development in which marketing will play a major role. This framework could make the "learning by doing" process more efficient and effective. Specific goals of this paper are to provide the reader with: (1) a better overall understanding of the rural development and marketing development process, (2) an analysis of approaches used by rural development projects in their effort to improve rural marketing, and (3) a systematic approach to rural marketing development. The focus will be on the semi-subsistence and subsistence farmers, who provide a major share of total production and marketed surplus in most developing countries. The importance of the development of the small-holder sector should be seen not only in terms of increasing rural incomes but also as creating a domestic market for the goods and services supplies by the urban sector.

Keywords: Community/Rural/Urban Development; Marketing (search for similar items in EconPapers)
Pages: 86
Date: 1985
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Persistent link: https://EconPapers.repec.org/RePEc:ags:midagr:11148

DOI: 10.22004/ag.econ.11148

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