Introducing Food Safety Labels in Complex Food Supply Chains: Evidence from a Choice Experiment in Nigeria

Awa Sanou, Lenis O. Liverpool-Tasie, Caputo Vincenzia and John Kerr

No 303608, Feed the Future Innovation Lab for Food Security Policy Research Briefs from Michigan State University, Department of Agricultural, Food, and Resource Economics, Feed the Future Innovation Lab for Food Security (FSP)

Abstract: Key Findings -Maize traders respond to attributes their buyers care about and will pay a price premium for. -Wholesalers who sell to buyers (other large traders, large feed mills, food companies) who know or care about aflatoxin exhibit the highest mean WTP for aflatoxin safe certification. -Traders who sell to consumers consistently have a low WTP for aflatoxin certification; consistent with the fact that they don’t know about aflatoxins. -Traders selling to consumers exhibit the highest WTP for low moisture content, an attribute they are familiar with, but it is an incomplete measure of aflatoxin contamination. -Nigerian traders trust reputable domestic organizations over foreign ones for aflatoxin certification.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; International Development (search for similar items in EconPapers)
Pages: 5
Date: 2019-05-08
New Economics Papers: this item is included in nep-agr and nep-dcm
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Persistent link: https://EconPapers.repec.org/RePEc:ags:miffpb:303608

DOI: 10.22004/ag.econ.303608

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