Advertising and Brand Loyalty as Barriers to Entry

Roger Nils Folsom, Douglas F. Greer, Janet Anaya Folsom and Arlene Marquiss Folsom

No 303099, 1980 Advertising and the Food System, November 6-7, 1980, Warrenton, Virginia from Regional Research Committee NC-117 Studies of the organization and control of the U.S. food system

Keywords: Marketing (search for similar items in EconPapers)
Date: 1980
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Persistent link: https://EconPapers.repec.org/RePEc:ags:n11780:303099

DOI: 10.22004/ag.econ.303099

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