Determinants of Beef and Pork Brand Equity

Joe Parcell () and Ted Schroeder

No 18988, 2003 Conference, April 21-22, 2003, St. Louis, Missouri from NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management

Abstract: A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store brands; and brand equity varies across meat cuts carrying the same brand name. Other results are that product size discounts are linear, meat items on sale are significantly discounted to non-sale items, specialty stores typically do not garner higher prices than supermarket/grocery store, and warehouse/super center stores typically premium price to supermarket/ grocery store.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Pages: 24
Date: 2003
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Working Paper: Determinants of Beef and Pork Brand Equity (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ncrthr:18988

DOI: 10.22004/ag.econ.18988

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