Comparison of Perception of Risk and Willingness to Consume GM Foods

Cheryl Wachenheim (), William Nganje and William C. Lesch

No 6876, Agribusiness & Applied Economics Report from North Dakota State University, Department of Agribusiness and Applied Economics

Abstract: The dichotomy between perceptions of the acceptability of risk associated with genetically modified (GM) foods and willingness to consume GM foods is investigated. Results indicate that some consumers are willing to consume GM foods even though they may perceive such foods as somewhat unsafe, with determinants such as self-perceived knowledge about the availability of GM foods and altruistic motives having positive and significant impacts on their consumption decision. Efforts towards decreasing perceptions of risk and ultimately increasing acceptance of, and demand for, GM foods should address issues related to their altruistic characteristics and outrage.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 19
Date: 2008
New Economics Papers: this item is included in nep-agr and nep-dcm
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nddaae:6876

DOI: 10.22004/ag.econ.6876

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