Consumer attitudes towards sustainability attributes on food labels

Caroline M. Saunders, Meike Guenther, William Kaye-Blake, Sini Miller and Peter Tait

No 96944, 2010 Conference, August 26-27, 2010, Nelson, New Zealand from New Zealand Agricultural and Resource Economics Society

Abstract: With current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may influence their choices. There are different types of labels with several functions. The aim of this study is to investigate consumers‟ purchase decisions towards certain sustainability claims on food products, particularly by displaying the reduction of carbon emissions. Choice outcomes will be evaluated using Discrete Choice Modelling (DCM). Data for the study is obtained by a web-based consumer survey undertaken in the United Kingdom (UK). Results provide information on different attributes effects on consumers‟ purchase decisions, particularly their willingness to pay. This study provides information on consumers‟ attitudes that will assist industries and firms to benefit from market opportunities, in particular assessing the methods by which carbon footprinting measures can be incorporated alongside information on other sustainability criteria in product marketing.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Environmental Economics and Policy; Food Security and Poverty; Health Economics and Policy (search for similar items in EconPapers)
Pages: 17
Date: 2010-08
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Citations: View citations in EconPapers (10)

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Related works:
Working Paper: Consumer Attitudes towards Sustainability Attributes on Food Labels (2011)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nzar10:96944

DOI: 10.22004/ag.econ.96944

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