Consumer attitudes towards and willingness to pay for NZ food attributes in the UK, China and India and the impact on NZ producer returns

Caroline Saunders, Meike Guenther, Peter Tait and Saunders John

No 160561, 2013 Conference, August 28-30, 2013, Christchurch, New Zealand from New Zealand Agricultural and Resource Economics Society

Abstract: This study examined consumer attitudes towards food attributes and origins, alongside consumer’s willingness to pay (WTP) for food certified for these attributes in China, India and the UK. The study used surveys including a choice experiment undertaken in each country. The economic impact of the WTP for food certification in each of these countries on New Zealand was also assessed using a partial equilibrium trade model. Results showed environmental, social and basic attributes in food products were valued positively by consumers in all countries, with WTP up to 77 per cent extra for food products certified for various attributes.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Environmental Economics and Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Land Economics/Use; Livestock Production/Industries; Production Economics (search for similar items in EconPapers)
Pages: 15
Date: 2013-08
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-env
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nzar13:160561

DOI: 10.22004/ag.econ.160561

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