CONSUMER PREFERENCES AS DRIVERS OF THE COMMON BEAN TRADE IN TANZANIA: A MARKETING PERSPECTIVE

Fulgence J. Mishili, Anna A. Temu, Joan Fulton and James Lowenberg-DeBoer

No 48644, Working papers from Purdue University, Department of Agricultural Economics

Abstract: The objective of this study was to determine the impact of bean grain quality characteristics on market price. The data was collected from retail markets in Tanzania. Hedonic pricing provides a statistical estimate of premiums and discounts. Implications for development of bean markets include - i) extension agents should identify cost-effective ways to educate producers on targeting urban market niches based on consumer preferences for varieties, ii) breeding for bruchid resistant beans and use of appropriate storage technologies would alleviate the problems of storage damage, and iii) requiring a portfolio of grain quality characteristics to fit consumer preferences in local markets.

Keywords: Consumer/Household Economics; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 18 pages
Date: 2009-01
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
https://ageconsearch.umn.edu/record/48644/files/09-02.pdf (application/pdf)

Related works:
Working Paper: Consumer preferences as drivers of the common bean trade in Tanzania: A marketing perspective (2009)
Working Paper: CONSUMER PREFERENCES AS DRIVERS OF THE COMMON BEAN TRADE IN TANZANIA: A MARKETING PERSPECTIVE (2009)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:puaewp:48644

DOI: 10.22004/ag.econ.48644

Access Statistics for this paper

More papers in Working papers from Purdue University, Department of Agricultural Economics Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().