Returns To Incremental Advertising Expenditure in the Presence of Cross-Commodity Impacts and Inseparable Markets: An Equilibrium Displacement Modeling Approach

Roley R. Piggott

No 279624, New Methodologies for Commodity Promotion Economics, October 5-6, 1995, Sacramento, California from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Marketing; Productivity Analysis (search for similar items in EconPapers)
Pages: 50
Date: 1995-10
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/279624/files/rrp-nec63-1995-10-0003.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:r6395o:279624

DOI: 10.22004/ag.econ.279624

Access Statistics for this paper

More papers in New Methodologies for Commodity Promotion Economics, October 5-6, 1995, Sacramento, California from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion
Bibliographic data for series maintained by AgEcon Search ().