Some Observations on Measuring Returns to Promotion in Vertical Markets

Henry Kinnucan

No 279625, New Methodologies for Commodity Promotion Economics, October 5-6, 1995, Sacramento, California from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Marketing; Productivity Analysis (search for similar items in EconPapers)
Pages: 26
Date: 1995-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:r6395o:279625

DOI: 10.22004/ag.econ.279625

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