ANALYSIS OF CONSUMER'S WILLINGNESS TO PAY FOR NEW FRIED FOOD PREPARED FROM COWPEA FLOUR

Stanley M. Fletcher, Kay H. McWatters and Anna V.A. Resurreccion

No 115909, Working Papers from Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance

Abstract: Consumers' willingness to pay for cowpea products was analyzed by a multi-ordered response model. The analysis indicated that socio-demographic factors are weakly linked to consumers' willingness to pay while product characteristics are strongly linked. Marketing promotion is possible. Thus, akara products, made from cowpea paste, have potential for extending the utilization of cowpeas.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 17
Date: 1990-05
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:rpspwp:115909

DOI: 10.22004/ag.econ.115909

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