Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia

From Regional Research Projects > NECC-63: Research Committee on Commodity Promotion
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279541: Back Matter

Research Committee on Commodity Promotion

279540: ADVERTISING AGENCIES' ROLE IN RESEARCH PROJECTS

Marge Benson

279539: OBTAINING INDUSTRY COOPERATION IN FUTURE RESEARCH

William F. McDonald

279538: POLICY IMPLICATIONS AND RESEARCH NEEDS RELATED TO GENERIC PROMOTION

Walter J. Armbruster

279535: DATA NEEDS FOR INTERNATIONAL MARKET DEVELOPMENT EVALUATION

George E. Rossmiller and Anne F. Grace

279533: DATA NEEDS TO FACILITATE DOMESTIC PROGRAM RESEARCH

Kirkor Bozdogan

279531: METHODOLOGY RESEARCH FRONTIERS TO BE PURSUED

Lester H. Myers

279528: CONSUMER AWARENESS AND NUTRITION EDUCATION PROGRAMS: COMMENT

Daniel S. Tilley

279527: MEASURING THE EFFECTIVENESS OF CONSUMER NUTRITION EDUCATION PROGRAMS

Bette Jane McCabe

279526: AWARENESS, RECALL AND ADVERTISING EFFECTIVENESS

William J. McEwen

279525: DISCUSSION ON ANALYTICAL, EMPIRICAL, AND MEASUREMENT ISSUES IN EVALUATING ADVERTISING PROGRAM EFFECTIVENESS

Jeremy S. Wu, Kevin M. Kesecker and Richard J. Meinhold

279493: EMPIRICAL, ANALYTICAL, AND MEASUREMENT ISSUES IN EVALUATING EFFECTIVENESS OF ADVERTISING AND COMMODITY PROMOTION PROGRAMS: CROSS-SECTION AND POOLED ANALYSIS

S. Elaine Grigsby

279492: EVALUATING ADVERTISING EFFECTIVENESS USING TIME SERIES DATA

Henry Kinnucan

279491: THEORETICAL ISSUES RELATING TO GENERIC AND BRAND ADVERTISING ON AGRICULTURAL COMMODITIES

Ronald W. Ward and Julio Chang

279490: DYNAMIC UTILITY FUNCTIONS FOR MEASURING ADVERTISING RESPONSE

Richard Green

279489: THE IMPACT OF INFORMATION ON CONSUMER PREFERENCES

Rulon D. Pope

279488: RESEARCH DIRECTED TOWARD FOREIGN MARKET DEVELOPMENT PROGRAMS

Jonq-Ying Lee

279487: CHRONOLOGY OF AGRICULTURAL ECONOMICS RESEARCH DIRECTED TOWARD EVALUATING PROMOTION PROGRAMS

Olan D. Forker

279486: MEASURING THE EFFECTIVENESS OF COMMODITY MARKET DEVELOPMENT

Dennis B. Sharpe

279485: WASHINGTON STATE DEPARTMENT OF AGRICULTURE EXPORT MARKET DEVELOPMENT PROGRAM

Arthur C. Scheunemann

279484: FOREIGN MARKET DEVELOPMENT PROGRAMS: A FEDERAL AGENCY PERSPECTIVE

Robert J. Svec

279483: INFORMATION NEEDS FOR EFFECTIVE COMMODITY PROMOTION: FLORIDA CITRUS

Dan L. Gunter

279482: A STATE AGENCY PERSPECTIVE ON INFORMATION AND RESEARCH NEEDS

Mel Jefferson

279481: DOMESTIC COMMODITY PROMOTION PROGRAMS: INFORMATION NEEDS

William T. Manley and Mary C. Kenney

279480: GENERIC AGRICULTURAL PROMOTION AND ADVERTISING: AN OVERVIEW

Garry L. Frank

279475: Cover Matter

Research Committee on Commodity Promotion