ADVERTISING EVALUATION: SEVEN CONCEPTS AND A MODEL

Henry W. Kinnuca and Hui-Shung Chang

No 279574, Commodity Promotion Policy in a Global Economy, October 22-23, 1992, Arlington, Virginia from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Marketing; Productivity Analysis (search for similar items in EconPapers)
Pages: 14
Date: 1992-10
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/279574/files/rrp-nec63-1992-0013.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:rr6390:279574

DOI: 10.22004/ag.econ.279574

Access Statistics for this paper

More papers in Commodity Promotion Policy in a Global Economy, October 22-23, 1992, Arlington, Virginia from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion
Bibliographic data for series maintained by AgEcon Search ().