Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada

From Regional Research Projects > NECC-63: Research Committee on Commodity Promotion
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279603: Back Matter

Research Committee on Commodity Promotion

279602: CLOSING ADDRESS

Olan D. Forker

279601: EVALUATING PRIMARY PRODUCT PROMOTION: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy

Julian Alston, Hoy Carman and James A. Chalfant

279600: TESTING PROMOTIONS IN DIFFERENT MARKETS IS ESSENTIAL

Ronald Larson

279599: WHEN DO PRICE PROMOTIONS MAKE SENSE

Scott Davis

279598: POCKETING THE TRADE DEAL

Marcia K. Armstrong, Eitan Gerstner and James D. Hess

279597: AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan

Shida Rastegari Henneberry and Marco De Brito

279596: FACTORS AFFECTING THE MEASUREMENT OF ADVERTISING AND PROMOTION: American Peanut Butter in a Transitional Economy, Poland

Bill Miller

279595: THE EFFECTS OF PROMOTION ON THE DEMAND FOR SPECIALTY PRODUCTS AND THEIR MASS MARKET COUNTERPARTS: An Econometric Analysis of the Canadian and U.S. Maple Syrup Markets

Julie Iskow, Jane Kolodinsky and David Russo

279594: AN ASSESSMENT OF PRODUCT MARKETING STRATEGIES UTILIZED BY THE OREGON POTATO COMMISSION

Richard Fritz, James Cornelius and John R. Green

279593: THE DEMAND FOR ORANGE JUICE AND IN-STORE ADVERTISING

Jonq-Ying Lee, Mark G. Brown and Robert M. Behr

279592: DISCOUNT COUPONS: Beyond the Price Discount Effect

Ronald Larson

279591: MARKETING CHANNEL PROMOTION AND MEDIA ADVERTISING: An Analysis of Strategy for Marketing Boards in Ontario

T. Ormann, Funk T.F. and Ellen Goddard

279590: COMMODITY PANEL DISCUSSION

Mary M. Adolf

279589: PICKING THE WINNERS: Increasing Your Return on Investment from Value Added Marketing

John C. Yokon

279588: NEC-63 CONFERENCE ON PROMOTION IN THE MARKETING MIX: WHAT WORKS WHERE AND WHY

Ellen Goddard

279587: Front Matter

Research Committee on Commodity Promotion