The Effectiveness of Generic vs. Branded Advertising: The Case of U.S. Dairy Promotion

Harry Kaiser and Donald J. Liu

No 279661, Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 18
Date: 1996-10
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:rr696o:279661

DOI: 10.22004/ag.econ.279661

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