Branded and Generic Promotion in a Complex Carbohydrate Demand System: A Structural Latent Variable Approach to Promotion Evaluation

Timothy J. Richards, X.M. Gao and Paul M. Patternson

No 279667, Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Crop Production/Industries; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 25
Date: 1996-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:rr696o:279667

DOI: 10.22004/ag.econ.279667

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