Branded and Generic Promotion in a Complex Carbohydrate Demand System: A Structural Latent Variable Approach to Promotion Evaluation: Discussion

Michael K. Wohlgenant

No 279668, Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 4
Date: 1996-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:rr696o:279668

DOI: 10.22004/ag.econ.279668

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