Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis

Venkata S. Puduri, Ramu Govindasamy and Benjamin M. Onyango

No 36721, P Series from Rutgers University, Department of Agricultural, Food and Resource Economics

Abstract: This paper investigates the relationships between country of origin labeling (COOL) issues and consumers concern about safety and health towards using of foreign produce. Results show that those who were married, self employed, had higher incomes, or possessed more education were more likely to support COOL. A consumer survey showed that about 84% of respondents overall, and more specifically, about 84% of female and 83% of male respondents would like markets to provide information about country of origin of fresh produce. The result also shows that about 73% of respondents regularly read food advertisements in newspapers and grocery brochures.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; International Relations/Trade (search for similar items in EconPapers)
Pages: 21
Date: 2006
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:rutdps:36721

DOI: 10.22004/ag.econ.36721

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