Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics
Ramu Govindasamy and
John Italia
No 36734, P Series from Rutgers University, Department of Agricultural, Food and Resource Economics
Abstract:
The majority of consumers report making frequent use of nutritional labeling when purchasing food products. However, certain segments appear to place a greater emphasis on food product labels than others. This study empirically evaluates which demographic characteristics encourage consumers to be more likely to take nutritional labels into account when purchasing grocery products. The results indicate that females, older individuals, and those living in suburban and rural areas are the most likely to make use of nutritional labeling. The results also indicate that larger households were less likely to use nutritional labeling.
Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 24
Date: 1999
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Citations: View citations in EconPapers (4)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:rutdps:36734
DOI: 10.22004/ag.econ.36734
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