Repeat Buying Behavior for Ornamental Plants: A Consumer Profile
Marco Palma (),
Alba Collart () and
Charles R. Hall
No 56332, 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida from Southern Agricultural Economics Association
The main objective of this research was to study what stimulates repeat buying behavior for ornamental plants by segmenting consumer demographics and other important variables in the purchasing decision for ornamental plants. Specifically, we looked at the number of transactions per month as a function of the purpose of the purchase. Consumer’s behavioral and socio-demographic characteristics that are more likely to influence the number of ornamental transactions were also identified.
Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
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Journal Article: Repeat Buying Behavior for Ornamental Plants: A Consumer Profile (2011)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea10:56332
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