Consumer Demand for Ahi Poke (Raw Tuna Salad) in Hawaii

Pedro M. Fernandes da Costa, Wuyang Hu and Minling Pan

No 56346, 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida from Southern Agricultural Economics Association

Abstract: Ahi poke (raw tuna salad) has significant role in Hawaii culture and economy. A consumer survey in Hawaii was used to examine consumers’ purchasing intentions of ahi poke. A censored analysis was conducted to analyze the demand and tie with various consumer characteristics. Results show that many consumer eat ahi poke frequently and different consumer profiles will lead to large differences in their demand. Information obtained in study may help producers and retailers to better target their marketing strategies and increase sales.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 26
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea10:56346

DOI: 10.22004/ag.econ.56346

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