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The Implicit Prices of Finfish and Shellfish Attributes and Retail Promotion Strategies: Hedonic Analysis of Weekly Scanner Data in the U.S

Glen Gold and Sherry Larkin ()

No 119806, 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama from Southern Agricultural Economics Association

Abstract: Using AC Neilson retail scanner data on U.S. frozen finfish and shellfish sales from 2007-2010, hedonic models of each market estimated price discounts following the Deepwater Horizon oil spill and as a result of promotional activities, and premiums and discounts for select products labeled “wild” and “imported”, respectively.

Keywords: Hedonic Analysis; Scanner Data; Finfish; Shellfish; Fisheries; Implicit Prices; Product Attributes; Promotion; Labeling; Deepwater Horizon Oil Spill; Demand and Price Analysis (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com and nep-mkt
Date: 2012
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