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Coffee Differentiation: Demand Analysis at Retail Level in the US Market

Carmen I. Alamo and Jaime E. Malaga

No 119885, 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama from Southern Agricultural Economics Association

Abstract: Scanned data was used to estimate US coffee demand using an AIDS model. The estimated elasticities have the expected signs and magnitude. Differentiated coffees are complements for regular and unclassified while regular and unclassified coffees are substitutes. These results could be useful in designing marketing strategies by coffee suppliers.

Keywords: demand; coffee; differentiation; Demand and Price Analysis (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-agr, nep-bec, nep-com and nep-ind
Date: 2012
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