Producer Willingness to Pay for the Services Provided by an Electronic Trade Platform: The Case of MarketMaker

Samuel Zapata, Carlos Carpio, Olga Isengildina-Massa and R. David Lamie
Authors registered in the RePEc Author Service: Olga Isengildina Massa

No 143070, 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida from Southern Agricultural Economics Association

Abstract: This study assesses the economic impact of the Electronic Trade Platform MarketMaker on agricultural producers. Results obtained using contingent valuation techniques indicate that producers are willing to pay $47.02 annually for the services they receive from the platform. Producers’ characteristics such as registration type and annual sales have a significant effect on producers’ willingness to pay.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 2
Date: 2013-02
New Economics Papers: this item is included in nep-agr and nep-mkt
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea13:143070

DOI: 10.22004/ag.econ.143070

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