The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR® Certified Refrigerators

Xiaogu Li, Christopher Clark, Kimberly Jensen and Steven T. Yen

No 159795, 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas from Southern Agricultural Economics Association

Abstract: This study examines how a $50 mail-in rebate influences consumer willingness-to-pay for an ENERGY STAR-certified refrigerator. Data collected from a 2009 U.S. online survey containing a hypothetical choice experiment. Results suggest that a rebate induces uncertainty about the quality of ENERGY STAR-certified refrigerators and, thus, could actually reduce willingness-to-pay.

Keywords: Environmental; Economics; and; Policy (search for similar items in EconPapers)
Pages: 20
Date: 2013
New Economics Papers: this item is included in nep-dcm, nep-ene, nep-env and nep-upt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea14:159795

DOI: 10.22004/ag.econ.159795

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