Demographic and Economic Factors Affecting Demand for Brand-Level Milk in Texas

David Bingham, Senarath Dharmasena, Oral Capps and Victoria Salin ()

No 162369, 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas from Southern Agricultural Economics Association

Abstract: Data from Texas households for year 2008 were used in examining market competitiveness of Promised Land milk (PLM) using tobit procedure. Private label, Poinsettia, and Oak Farms were substitutes to white PLM. Estimated demand elasticities for white PLM and chocolate flavored PLM were -2.33 and -0.54 respectively. Statistically significant drivers of PLM were income, age of shopper, age of children present in the household and race.

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 14
Date: 2014-01
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Working Paper: Demographic and Economic Factors Affecting Demand for Brand-Level Milk in Texas (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea14:162369

DOI: 10.22004/ag.econ.162369

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