Willingness to Pay for Safer Dairy Product in China: Evidence from Shanghai Customers' Purchasing Decision of Bright Dairy's Baby Cheese

Yiwei Yan, Glenn C.W. Ames, Gregory Colson and Tinggui Chen

No 162497, 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas from Southern Agricultural Economics Association

Abstract: This study analyzes Shanghai customers’ willingness to pay for safer Baby Cheese following a series of food safety incidents by a major Chinese manufacturer. Results from interval regressions of consumer survey responses indicate that consumers are willing to pay a premium of 36.80% for safer Baby Cheese.

Keywords: Agribusiness; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 19
Date: 2014
New Economics Papers: this item is included in nep-dcm and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea14:162497

DOI: 10.22004/ag.econ.162497

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