The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs

James N. Barnes, Ken Hood and Roberto Gallardo

No 162500, 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas from Southern Agricultural Economics Association

Abstract: With many social media companies now in the marketplace, it behooves small businesses not to use these outlets to market their products, especially rural businesses. In this paper, we discuss some of the economic impacts of using online social networks and provide case study evidence from Mississippi.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 25
Date: 2014-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea14:162500

DOI: 10.22004/ag.econ.162500

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