Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi

James N. Barnes and Kalyn Coatney ()

No 162531, 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas from Southern Agricultural Economics Association

Abstract: In this paper, we explain how the Mississippi Bricks to Clicks Extension Program assisted in the promotion of a rural tourism event using Facebook paid advertisements. We estimate a binomial regression model to explore the factors that affect business page likes. Implications for future research and Extension programming are discussed.

Keywords: Community/Rural/Urban Development; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 25
Date: 2013-01-15
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea14:162531

DOI: 10.22004/ag.econ.162531

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