Willingness to Pay for Tennessee Beef among Tennessee Consumers

Leah Dobbs, Kimberly Jensen, Megan Leffew, Burton English, Dayton Lambert and Christopher Clark

No 196672, 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia from Southern Agricultural Economics Association

Abstract: This study examines willingness to pay among consumers in five metropolitan areas in Tennessee for steaks and ground beef produced in Tennessee. Consumers are willing to pay a positive premium for Tennessee beef. The choice of shopping outlets for Tennessee beef is also examined. Demographics, prior shopping patterns, and product preferences influence shopping outlet choices.

Keywords: Agribusiness; Consumer/Household Economics; Farm Management (search for similar items in EconPapers)
Pages: 20
Date: 2015-01-15
New Economics Papers: this item is included in nep-dcm and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea15:196672

DOI: 10.22004/ag.econ.196672

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