A Feasibility Study of a Georgia Micro-Malting Operation

Alec Shepherd and Joshua Berning

No 196824, 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia from Southern Agricultural Economics Association

Abstract: Malting is the process of turning raw grains into a product that can be used in brewing, distilling, and baking, to name a few end products. Currently, a small number of large companies supply malts at a large scale, particularly to brewers. As the craft beer industry has continued to expand over the past 20 years in the US, however, micro-malters have emerged providing smaller batches of specialized malts, primarily for regional craft brewers. The purpose of this study is to assess the feasibility of such a venture given market conditions in the state of Georgia. The feasibility of a micro-malting facility in northeast Georgia is dependent on a number of factors. In this study we examine the current micro-malting industry, potential demand for commercial malts in Georgia and consumer demand for specialty malts.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 55
Date: 2015-01-15
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea15:196824

DOI: 10.22004/ag.econ.196824

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