EFFECTS OF SOCIAL MEDIA MARKETING ON SMALL-SCALE HORSE FARMS IN THE UNITED STATES

Ashley Carpenter and Senarath Dharmasena

No 229860, 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas from Southern Agricultural Economics Association

Abstract: In this project, we will work with a small-scale horse farm to develop a social media campaign to sell twenty horses of various riding disciplines, skills, and breeds to establish whether social media marketing is a viable option for hobby farm owners to market their goods and services. There is a significant need for the development of small scale agri-ventures’ social media packages. While many operations have some sort of website, there are little to no resources available by extension services that help hobby farm owners market and advertise their animals or services. In this project, I will work with a small-scale horse farm to develop a social media campaign to sell twenty horses of various riding disciplines, skills, and breeds to establish whether social media marketing is a viable option for hobby farm owners to market their goods and services.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2016-02
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea16:229860

DOI: 10.22004/ag.econ.229860

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