Comparing the Effect of Country of Origin versus State-Specific Label on Fresh Tomato Marketing

Yuan Jiang, Lisa House and Hyeyoung Kim

No 236017, 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas from Southern Agricultural Economics Association

Abstract: This study investigates the acceptable price range for Florida fresh tomatoes and U.S fresh tomatoes using the van Westendrop pricing approach. A significant price difference was detected between the two types of fresh tomatoes, with Florida’s higher. Consumers’ knowledge of where was fresh tomatoes produced, and their perceptions of tomatoes from different locations will significantly influence the optimal price.

Keywords: Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 21
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea16:236017

DOI: 10.22004/ag.econ.236017

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