Tennessee Beef Producers' Willingness to Participate in a Tennessee Branded Beef Program
Andrew Griffith and
Authors registered in the RePEc Author Service: Karen Lewis DeLong
No 252649, 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama from Southern Agricultural Economics Association
Growing interest in producing locally produced beef to capture more value-added has been expressed by the Tennessee beef industry. This study measures Tennessee cattle producer willingness to supply beef to a Tennessee branded beef (TBB) program. Data from a 2016 survey of Tennessee beef cattle producers were used to estimate a probit for interest in TBB participation and a Tobit for cattle live weight that interested producers would supply. Over 70 percent were interested in participating, with age, income, production practices used, and risk attitudes influencing interest. Liveweight supply was influenced by producer age, animal units, production practices, and perceived barriers.
Keywords: Agribusiness; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea17:252649
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