Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza

Robert Beach and Chen Zhen

No 6750, 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas from Southern Agricultural Economics Association

Abstract: Understanding consumer response to food safety information is important for quantifying consumer response to food safety events, predicting market impacts, and developing appropriate risk communication strategies. In this study, we present a methodology for analysis of consumer response to media coverage of avian influenza and an application using Italian data.

Keywords: Food Consumption/Nutrition/Food Safety; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 18
Date: 2008
New Economics Papers: this item is included in nep-agr
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Citations: View citations in EconPapers (6)

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Working Paper: Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza (2009)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaed:6750

DOI: 10.22004/ag.econ.6750

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