Does Institutional Loyalty Hypothesis Really Work?: The Case of MTSU Student and Employee Preferences toward MTSU-Produced Milk

Harjanto Djunaidi (), Tony V. Johnston and Tim Redd

No 35503, 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas from Southern Agricultural Economics Association

Abstract: Proponents of the institutional loyalty hypothesis suggest that students and/or employees of educational institutions are motivated to buy and willing to pay premium prices for products that carry the institution's name. This hypothesis is rejected based on ANOVA, Post Hoc, and cross tabulation tests.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 11
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeafl:35503

DOI: 10.22004/ag.econ.35503

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