An Assessment of Consumer Preferences for Strawberry Products

Michael N. Bruchhaus and Roger A. Hinson

No 35555, 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas from Southern Agricultural Economics Association

Abstract: California has exploited its production advantages and marketing efficiency to increase strawberry production at the expense of traditional production areas like Louisiana. Conjoint analysis is used to examine consumer's preferences for selected product attributes of fresh strawberries in Louisiana. Consumers put highest relative importance on brand/origin and, to a lesser degree, price.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 19
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeafl:35555

DOI: 10.22004/ag.econ.35555

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