How Much is E-Commerce Worth to Rural Businesses?

Susan Watson, Ogbonnaya John Nwoha, Gary A. Kennedy and Kenneth Rea

No 35599, 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas from Southern Agricultural Economics Association

Abstract: The probability of a business paying for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce, technological expertise, and knowledge of e-commerce opportunities and limitations. Results allow for the assignment of probabilities associated with various business profiles to determine the willingness to pay for an e-commerce presence.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Pages: 21
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeafl:35599

DOI: 10.22004/ag.econ.35599

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